We all know repurposing content is a must for busy creators. But are you doing it right? 🤔 Maximize your reach and engagement on every platform with this simple process:
Step 1: Ditch the External Edits (for Captions at Least!) 🙅♀️
It's tempting to add fancy captions to your TikToks and Reels in your video editor, but resist!
Here's why: Each platform's algorithm favors content that's native to its own ecosystem. Using TikTok or Instagram's built-in caption features signals that you're creating content specifically for their users.
Tool Tip: Both TikTok and Instagram make adding captions within the app incredibly easy! Use their built-in features for auto-generated captions or easily add your own.
Step 2: Embrace the Native Font 📱
Consistency is key! Just like you wouldn't wear a ballgown to a beach party, your font choices should match the vibe of each platform.
Actionable Steps:
- Before uploading: Take a quick peek at your video title, captions, and any text overlays.
- Font Check: Make sure they're using the standard font for that specific platform (yes, even if it's not your absolute favorite).
Best Practice: Save time by creating templates within Canva (or your preferred design tool) that use each platform's native font. This ensures brand consistency across all your content!
Why This Matters:
- Algorithm Love: Platforms prioritize content that feels native, increasing your chances of appearing on the For You Page or Explore tab.
- Brand Consistency: Maintaining a cohesive look across your social media presence builds trust and makes your brand instantly recognizable.
Pro Tip: Don't be afraid to experiment! While these font tips are great starting points, always analyze your data to see what resonates best with your audience.
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